Big B Energy: For Retailers and C-Stores

Big B Energy captures an underserved market segment: casual beverage drinkers who want caffeine without the intensity of traditional energy drinks.

Big B Energy is the bridge between soda and energy drinks.

Most retailers stock either high-caffeine performance drinks or regular sodas. Big B Energy fills the gap for consumers who want a satisfying, great-tasting beverage with moderate caffeine—without the 'jitters' or extreme positioning of fitness brands.

Compared to traditional sodas, Big B Energy offers meaningful upgrades: 80mg caffeine for sustained energy (vs. 0-34mg in soda), 27g sugar (vs. 39g + in sodas), 110 calories (vs. 200+ in soda), and a complete B-vitamin complex for metabolism and focus support. Consumers get the indulgent taste they crave without the crash or empty calories of regular soda.

At 80mg caffeine, 110 calories, and with no artificial colors, Big B Energy appeals to soda drinkers upgrading to energy without intimidating them. The flavor-forward positioning (Summer Melon, Strawberry Smash, White Cherry Fizz) differentiates from chemical-tasting competitors and drives repeat purchases based on taste preference, not just functional benefit.

For your store: This expands your energy drink category beyond the performance/fitness segment, capturing broader impulse purchases from casual consumers upgrading from soda. At $2.10 suggested retail price with 47.6% retailer margin, it complements your existing energy portfolio without cannibalizing sales from premium brands.