From September 14–16, Big B Energy packed up the cooler and headed to South Beach for one of the biggest events in the industry: the Americas Food & Beverage Show at the Miami Beach Convention Center. Three days, thousands of conversations, and a whole lot of cold cans handed across the booth.
What is the Americas Food & Beverage Show?
Organized by the World Trade Center Miami, the Americas Food & Beverage Show is one of the largest food and beverage trade events in the Western Hemisphere. Each year it brings together roughly a thousand exhibiting companies and thousands of buyers,
distributors, and industry professionals from more than 100 countries — with Miami serving as the natural gateway between the U.S., Latin America, and the Caribbean.
It's where brands and buyers meet, taste, and do business. Exactly where a growing brand like ours wants to be.
Big B Energy Drinks
Big B Energy set up shop at Booth #472 - Over three days we poured through our full lineup — Strawberry Smash, Summer Melon, and White Cherry Fizz — and the reactions said it all. Time and again we heard the same thing: it's smooth, it's easy to drink, and it isn't over-the-top like so many energy drinks on the market. That "just right" sweet spot between a soda and an intense energy drink is exactly what we set out to make, and it landed with buyers looking for something different to put in front of their shoppers.
We also got to share what makes Big B a partner worth betting on — a formula with no artificial colors, a lineup that stands out on a crowded shelf, and a small, independent team that's in this for the long haul.
New at the Show: Big B Energy Drinks Retail Carry Boxes
The America's Food&Beverage Show was special for Big B Energy Drinks: We officially launched our Retail Carry boxes on the show floor.
Each box holds six cans. They come in four eye-catching designs — one each for Strawberry Smash, Summer Melon, and White Cherry Fizz, plus a multi-pack that holds two of every flavor for shoppers who want to try all three. They're built to grab attention on the shelf and drive that all-important impulse buy, and the design turned a lot of heads at the booth — we lost count of the compliments.
But the boxes do more than look good. Every single one carries our entire brand story right on the packaging, so it does the selling even when we're not in the room:
"What we love about the Retail Carry box is that it tells our whole story to anyone who sees it. Right there on the shelf, it explains the sweet spot Big B Energy Drinks was built for — the bridge between an everyday soda and an intense energy drink, for when you want a little more oomph without reaching for something extreme. And it lays out everything that sets us apart: our B-vitamin blend, taurine, no artificial colors, and recyclable shrink-wrap cans. A shopper can walk up knowing nothing about Big B Energy Drinks and walk away knowing exactly who we are." —Joel Saxon, director of Marketing.
For a retailer, that's the dream: a shelf-ready box that markets itself. For a shopper, it's an easy, inviting way to discover the whole Big B Energy Drink lineup.
What's Next
We left Miami energized (of course) and with a stack of new relationships to build on. The follow-up conversations are already underway, and we're excited about what they could mean for where you'll be able to find Big B Energy Drinks in the months ahead.
Huge thanks to the World Trade Center Miami team for putting on a first-class show, and to everyone who stopped by Booth #472 to say hello and grab a can. It was a blast.
Want to Carry Big B Energy Drinks?
If you're a retailer, distributor, or wholesaler interested in stocking Big B — or if we connected in Miami and want to keep the conversation going — we'd love to hear from you. Reach out through support@bigbenergy.com and let's talk.
And if you just want to taste what all the buzz was about, you can always grab a tray online.